Each radio campaign is based around a solid foundation of professional promotion and tracking. Each week our staff are in direct contact with Music Directors, promoting your CD, finding out what the feedback is, sharing new developments such as charting, sales and tours, setting up interviews (where possible), co-ordinating CD giveaways, and generally trying to make sure
that your CD is in rotation and receiving airplay. It is this weekly contact with radio stations
and Music Directors that will get your music the airplay it needs in order to develop a name for yourself or label. Below is a basic outline of what is involved for each radio promotion campaign.


PRE-PROMOTION:
The pre-promotion stage is an essential part of our services. Before the artists music arrives, all stations are contacted individually regarding the artist and their music. This allows us to utilize our established relationships with station music directors to create an awareness and interest
in the artists music before they receive it.

TRACKING:
Each week all stations are contacted. In our weekly dialog with the music directors, we gather updated information on the airplay status of the artists music (e.g. rotation information, feature play, chart numbers, tracks being played, and any additional feedback or information that is relevant to the artist.)

WEEKLY PROMOTIONAL PUSH:
Every week, new information is distributed to the radio stations regarding the artist. This includes all new relevant information acquired from the previous week such as new radio
station "Adds", new reviews, interviews, television appearances and chart information. This is done to keep the Music Directors & DJs up-to-date on the artist and their album and to help
build interest and recognition.

REPORTS:
Each Friday the artist will receive a tracking report which summarizes all new information gathered during the past week. This includes updated information on the airplay status of the artists music (e.g. rotation information, feature play, chart numbers, tracks being played, and
any additional feedback or information that is relevant to the artist.). This information should be used to determine what markets (cities,states, countries) are most receptive to your music. The areas where interest is high should be "saturated" by adding new local radio stations, print media, radio interviews and setting up potential tours / performances, and distribution.