Benefits
of Radio Promotion & Hiring
A Professional Company
Radio
promotion is an extremely important
aspect of building your musical career.
It is the quickest method in which
to reach a large listening audience
- that depending on the format and
promotional campaign can be anywhere
from 10,000 listeners to several million.
We have provided a list of seven major
reasons on the benefits of radio promotion
and hiring a professional promotion
company.
1. Established
Relationships - We have
already established the Music Media
Network name and have developed
relationships with key music directors
in every market in Canada, USA and
Europe, ensuring that our telephone
calls are accepted and returned
and that your CD is heard.
2. Professional
Representation - Many
music directors prefer not to speak
with the artist, they prefer to
speak with professionals who understand
how they operate and the parameters
in which music is added to their
playlists. Our experience and relationships
provide you with the professional
representation needed to provide
you the strongest opportunity for
radio airplay across Canada, USA
and Europe.
3. Direct
Contact with Music Directors Weekly
- Each music director has a
specific time during the week in
which professional radio promoters
can call to find out about the record(s)
they are promoting. The times vary
from early in the A.M. hours to
the mid-evening P.M. hours. We keep
an updated database of which Music
Directors take calls at which times
- this information allows us to
make direct contact via telephone
with each Music Director on a weekly
basis - making sure your CD is consistently
promoted and each Music Director
kept up-to-date on other stations
and charts that your CD is on. All
of this information is extremely
important in trying to chart or
gain your CD airplay as Music Directors
are encouraged to increase the number
of plays your CD receives based
on the reaction from other radio
stations and their listeners.
4. Experience
& Knowledge - After
almost 12 years of promoting independent
and established artists to radio
(including Celine Dion, EMI, Warner/Chappell,
and many more) - we've been able
to not only develop strong relationships
with Music Directors, but also gain
an insight into placing your music
that only comes from 12 years of
promotion experience. It is through
our years of working with radio
in all formats, that we are able
to quickly determine and execute
radio promotion campaigns that are
designed to generate the maximum
amount of radio airplay for your
music.
5. Radio
Promotion is a Full-Time Job
- The job of promoting a CD may
seem to be straight forward - send
the CD in and call the stations
to find out if it is being played.
This first glance is only a portion
of what goes into getting your CD
on the radio. As each Music Director
only takes calls from promoters
at a specific time each week - it
is our job to know when that time
is, what types of music their station
plays, what charts they compile,
who they submit their weekly charts
to, and what the response is from
their listeners to your CD. It takes
time to compile this information
and keep our databases as current
as possible. Once this information
is gathered the job is just getting
started. Due to the narrow window
that each Music Director allots
for promoters to call, it may take
1-15 attempts every week just to
make contact. Multiply this by 50
- 200 stations and we're placing
anywhere from 50 - 3000 calling
attempts per week. The primary reason
for weekly contact is to keep your
CD in the minds of the Music Directors
and thus the deejays, as each radio
station receives anywhere from 50
- 300+ CDs weekly, and by not calling
every single week, your CD may get
"lost in the shuffle"
and not get the attention it deserves.
Music Media Network ensures it receives
the proper attention it deserves.
One of our strengths is our tenacity
- if it takes us 30 attempts to
make contact with each radio station,
then we do - every week!
6. Radio
is still the number one medium used
- Radio is your best way to reach
thousands of listeners quickly &
consistently. All of the major record
labels and even smaller labels still
count on radio to be their main
source for breaking new artists,
creating awareness and driving CD
sales. Targeting 50 - 300 stations
ensures that your music will be
heard by thousands to hundreds of
thousands of people every day or
week for 8 - 16 weeks or longer.
This type of consistent airplay
is extremely valuable in breaking
your music, developing new fans
and driving CD sales.
7. Music
Media Network can place your music
on European radio - With
an estimated population of 400 million
people in Western Europe, European
radio provides an excellent outlet
for your music to be heard abroad,
and an opportunity to develop a
new audience and possible career
outside of North America. After
5 years of working with European
radio, Music Media Network has the
contacts, relationships and experience
to place your music on the top jazz
stations and programs across Western
Europe - U.K., France, Germany,
Denmark, Italy, Belgium, and many
others. Contact us about breaking
your music in Western Europe @ 1-888-746-7234
Conclusion
The seven benefits listed above
are the main reasons to hire professional
radio promoters and specifically
Music Media Network, when it comes
time for you to begin marketing
your music to radio. You are hiring
a company that has a tremendous
amount of experience and knowledge
from which to draw from. And any
good promoter is open to advising
their artists about planning a marketing
campaign - when and where to start
trying to find distributors, how
to plan and execute media campaigns
to magazine and newspapers. Suggestions
on additional outlets to market
your music and other important career
planning topics. We at Music Media
Network not only provide high caliber
radio promotion and advice, but
also provide a means to distribute
and sell your music online worldwide
through Music Media Network - via
credit card and worldwide Toll Free
and fax ordering. Anyone, anywhere
at anytime, can order your CD from
us - thus giving you access to fans
& distribution globally.
We offer one of the
highest quality services available
today. Our artists consistently
return to hire us again and again.
Our results are consistently excellent.
On average, we can generate airplay
on at least 75% - 95% off radio
stations that your CD is sent to.
Our successes include national
charts with various independent
artists and label artists - Warner
Chappell Music Publishing, Celine
Dion, EMI artists, Radioland/Verve,
Brian Hughes, Maestro-Fresh Wes,
Blush, Shades of Culture, Bobby
Cameron, Vivienne Williams, Pat
Labarbera and many more independent
& established artists and groups.
